I’ve spent more than ten years selling, winning customers and coordinating operations. Now I’m setting up OnzeRit, a Dutch platform where delivery and transport companies will find verified drivers.
I find the customers, and I make sure everything behind the sale is in order. I’ve done both for more than ten years. Since 2020 that has meant sales and commercial roles, with hands-on work in market development and distribution across retail and wholesale.
In Tehran that meant two jobs at the same company. As Sales & Branding Manager I brought in new customers and looked after the branding and advertising. As Office Manager I coordinated the office day to day, from suppliers and schedules to meetings, and helped new staff settle in and the teams work together.
My degrees are in ICT and computer network engineering, so I’m at ease around a table of engineers. For my MBA the courses are done, and I’m now writing my thesis on inventory management.
Of the four co-founders, I’m the one on the ground in the Netherlands.
OnzeRit is a Dutch start-up building a platform where delivery and transport companies will find verified drivers, and drivers will find work. We’ll launch in the Randstad in 2027. Two of my co-founders, our Head of Development and our Cloud Architect, are building the software. I take care of the business side from here in the Netherlands, so partners, customers and the Dutch authorities will deal with me.
You’ll find drivers for your deliveries and rent vans through the same platform. The first companies will start with a free pilot, then move to a paid plan.
For drivers
You’ll sign up, we’ll check your documents, and then you can find work with delivery and transport companies. Drivers and rental partners will be the first on board.
For van rental firms
Transport companies will rent your vans through the platform. I’ll find and sign our rental partners myself, and I’ll stay your contact once the contract is in place.
My role
What I’ll do at OnzeRit
Task 1
Run the company
Run the company day to day from the Netherlands, as the main contact for partners, customers and the Dutch authorities.
Task 2
Set up the company
The incorporation of OnzeRit B.V., its registration with the KvK (Dutch Chamber of Commerce), the business bank account, bookkeeping and contracts.
Task 3
Build the partner side
Find, sign and manage the van rental firms, so companies can rent their vans through the platform.
Task 4
Verify every driver
Run driver onboarding and document checks, so every driver a company sees on OnzeRit has been verified.
Task 5
Lead the launch
Lead marketing and the Randstad launch, bringing the first transport companies on board through free pilots and then moving them to paid plans.
Task 6
Own the numbers
Own the budget, cash and invoicing, report to my co-founders against the first-year plan, and lead hiring when the first employees join.
Task 7
Set the priorities
Turn what companies, drivers and rental partners need into clear priorities for our engineering co-founders, and sign off the MVP, the first version of the platform, before launch.
My co-founders and I will lay the groundwork. I’ll research the market and have the first talks with transport companies and rental partners.
2Planned
Q1 2027
OnzeRit B.V. will be set up and the MVP delivered. I’ll review it for launch and line up the first rental partners and drivers.
3Planned
April 2027
Marketing and the Randstad launch will start. Drivers and rental partners will come on board first, followed by the first companies on free pilots.
4Planned
Rest of 2027
We aim to sign the first deals with logistics and transport companies and bring in our first revenue.
I’ll tick these off as they happen.Updated September 2026
What I bring
Five strengths and where I learned them
Operations
I’ve handled the scheduling, suppliers and correspondence for an office. On project-based work I supported the planning, kept the records and met deadlines together with creative and operational colleagues.
I’ve managed sales across retail and wholesale and won new customers, and I know the other side of selling too: branding, promotions, advertising campaigns and training the shop staff.
Today I handle cash across several store locations, reconcile it every day and report the results to accounting. Before that I prepared sales reports and supported sales planning.
I’m writing my MBA thesis on inventory management techniques. At work I support order processing and basic inventory coordination, so I see the subject from the shop floor too.
I studied ICT and computer network engineering, and I’ve given IT and operations support to sales and marketing teams. That helps me work closely with our engineering co-founders at OnzeRit.
Laddrak Group (souvenir retail)Amsterdam, Netherlands
Handle sales transactions and cash across several of the group’s store locations.
Reconcile the daily cash and report the results to the accounting team.
Support order processing and basic inventory coordination for the stores.
Serve a high volume of customers, which shows me first-hand how customer service and daily operations work in a Dutch business.
Sales & Branding Manager
Andisheh Parseh KishTehran, Iran
Managed sales activities across the company’s retail and wholesale channels.
Won new customers and supported business development.
Prepared sales reports and supported sales planning.
Coordinated branding, promotions and advertising campaigns.
Trained store staff and supported the e-commerce administration.
Office Manager / Operations Coordinator
Andisheh Parseh KishTehran, Iran
Coordinated the company’s daily office and business operations.
Managed supplier relationships, office resources and administrative support.
Managed scheduling, meetings and business correspondence for the office.
Supported the onboarding of new staff and the coordination between internal teams.
IT & Operations Support
Hoza Noghrei TasvirTehran, Iran
Gave IT and operational support to the sales and marketing teams.
Solved technical and operational issues so daily work ran smoothly.
Administrative Coordinator / Assistant Director
Amohaye Fitileh Bachehaye Sarzamin MaTehran, Iran
Coordinated teams and administrative processes in a project-based environment.
Supported planning, execution and internal communication, and kept the administrative documentation.
Worked closely with creative and operational teams to meet deadlines.
Study
What I studied
An MBA in Amsterdam, and technology in Tehran before that.
Thesis
Inventory Management Techniques
CoursesDone
ThesisUnder way
MBA
Amsterdam
Period: Oct 2024 to present
MBA International Management
Wittenborg University of Applied Sciences
Bachelor’s degree
Tehran
Period: Aug 2013 to Jul 2015
Computer Network Engineering Technology
University of Applied Science and Technology
Associate degree
Tehran
Period: Aug 2010 to Feb 2013
Information & Communication Technology (ICT)
University of Applied Science and Technology
Contact
Email works best.
Running a transport company or a van rental firm, or driving in the Randstad? I’d like to hear from you before we launch. For anything else, just write.